The Red Pill - Power To The Producer!
The second you decide to turn your artistic expression into a commercial commodity you have officially entered the world of business. The pursuit of financial gain made possible by an existing business structure is what separates the professional from the hobbyist, the restaurant chef from Mom cooking for the fam, Kobe Bryant from the kids grabbing quarters off the backboards at your neighborhood ball court. It would be nice to just focus on your creative output and hope somehow the monetary part of the equation figures itself out, but who wants a room full of platinum plaques and past due bill notes? Not you I hope. As a music producer your main BUSINESS client is not the record company but rather the music consumer. The artist is your creative marketing tool (when last have you heard of an acapella commercial record?). Even though a label may issue an advance against potential future earnings, it ultimately comes down to the fan being willing to pay for the music you create
The second you decide to turn your artistic expression into a commercial commodity you have officially entered the world of business. The pursuit of financial gain made possible by an existing business structure is what separates the professional from the hobbyist, the restaurant chef from Mom cooking for the fam, Kobe Bryant from the kids grabbing quarters off the backboards at your neighborhood ball court. It would be nice to just focus on your creative output and hope somehow the monetary part of the equation figures itself out, but who wants a room full of platinum plaques and past due bill notes? Not you I hope. As a music producer your main BUSINESS client is not the record company but rather the music consumer. The artist is your creative marketing tool (when last have you heard of an acapella commercial record?). Even though a label may issue an advance against potential future earnings, it ultimately comes down to the fan being willing to pay for the music you create
-Excerpt from "Production Market Place" (www.pmpworldwide.com)
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